Glick will assume responsibility for all the club’s revenue generating activity when he joins in August. Both the commercial and operational teams will report into him, including chief brand and commercial officer Ian Cafferky, who previously managed the club’s international development.
The appointment comes just weeks after Manchester City were crowned Barclays Premier League champions and is likely to precede a flurry of activity in the coming months as the club looks to exploit its new found appeal.
John Macbeath, interim chief executive at the club, says Glick’s appointment is the latest move, since the club was acquired by the Abu Dhabi United Group in 2008, to improve the club’s off-field fortunes.
He adds: “It is important that we recognise that we must now further evolve in order that we can continue to create and capture potential opportunities for the club.”
Glick joins from Football League side Derby County where he had oversight of the club’s corporate strategy. Prior to that he was chief marketing officer at the New Jersey Nets basketball team.
Manchester City are currently pursuing an aggressive sponsorship strategy to establish viable commercial streams ahead of the UEFA Financial Fair Play rules, which are set to take effect in 2013 and will mean football club’s can no longer spend more than they earn.
City’s brand value jumped 77% to £192m during the last season, according to a Brand Finance report, as the club secured lucrative deals with the likes of Nike,Electronic Arts, YouTube and Etihad Airways.