Tesco adds delivery subscription

Tesco is introducing a subscription scheme for its online grocery business that gives customers unlimited home deliveries for an upfront charge.

Tesco

It claims that shoppers could save up to £100 by signing up to six months under the Delivery Saver scheme. The scheme is similar to the Delivery Pass offered by rival Ocado.

The scheme, which launches nationwide today (30 May), offers Tesco.com customers the option to pay upfront for delivery for a three or six-month period.

Ken Towle, internet retailing director at Tesco, says: “We listened to what our customers told us they wanted, and Delivery Saver is the result. It’s simple to use and will save money at a difficult time for many families. Customers can choose from all available delivery slots, so shopping arrives at the most convenient time. Best of all, if you get regular home deliveries it will quickly pay for itself – and the more you use the service, the more you save.”

It is part of the supermarket’s wider investment into its UK business and into online shopping and follows CEO Philip Clarke’s statement at the start of the year that ‘bricks and clicks’ will be key to the turnaround of the UK business.

It comes as Tesco roles out click and collect for its F&F fashion brand to metro stores in central London for the first time. LINK.

Customers will be charged £36 for 13 weeks/three months of delivery fees. Six months will cost £60.

Tesco currently generates online sales over £2bn annually.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here