Diageo to launch Guinness nuts

Diageo is to launch a range of Guinness branded peanuts and cashews as it looks to exploit the growing UK snacks market.

Guiness

“Guinness Gourmet Peanuts and Cashews” will launch next month in Sainsbury’s at the premium price of £1.49 per pack.

It is not Diageo’s first stab at taking Guinness into food categories. A 2007 tie-up with Unilever saw the launch of the limited edition Marmite Guinness, while the brand name has been lent to own-label steak and Guinness pies.

The drinks maker is entering the increasingly competitive but growing snacks category, which grew 6% year-on-year to £3.18bn in 2011, according to Mintel.

Walkers recently launched a range of flavoured nuts under its Sensations brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here