“Guinness Gourmet Peanuts and Cashews” will launch next month in Sainsbury’s at the premium price of £1.49 per pack.
It is not Diageo’s first stab at taking Guinness into food categories. A 2007 tie-up with Unilever saw the launch of the limited edition Marmite Guinness, while the brand name has been lent to own-label steak and Guinness pies.
The drinks maker is entering the increasingly competitive but growing snacks category, which grew 6% year-on-year to £3.18bn in 2011, according to Mintel.
Walkers recently launched a range of flavoured nuts under its Sensations brand.