New marketing approach leads to Groupon profit
Lara O'ReillyGroupon says a better return on investment from its marketing spend helped lead to its first quarterly profit.
Month: May 2012
Pirelli plots PZero expansion
Michael BarnettFormula 1 tyre manufacturer Pirelli is set to expand its PZero high-end fashion retail brand internationally, following the launch of a concept store in Milan last year.
Times adopts ‘braver’ marketing approach
Lara O'ReillyThe Times is attempting to be “braver” and “more confident” in its marketing approach as it looks to drive subscriptions.
Marketing Academy celebrates young talent
Branwell JohnsonThe latest intake of young marketers joining The Marketing Academy, the intensive coaching and marketing scheme to train up the business leaders of the future, has been unveiled and includes a bigger quota than ever of entrepreneurs.
Twitter rolls out weekly digest emails
Lara O'ReillyTwitter is set to deliver weekly email digests to its users to showcase the most popular content on its site and the stories their personal network was most engaged with.
I don’t get Jamie Oliver’s connection with Samsung
Lucy HandleyLucy Handley is Marketing Week’s deputy features editor and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Customers spend £1bn at charity shops
Suzanne BearneNew research indicates that charity shops are performing well with sales hitting a record £974m in the last year, up £30m on last year.
FT looks to retailers to boost subscriptions
Lara O'ReillyThe Financial Times is taking inspiration from online retailers as it looks to adopt a new marketing strategy in the hope of increasing its consumer subscription base and associated revenues.
Kopparberg readies £4m marketing campaign
Seb JosephKopparberg is teaming up with music platforms Spotify and Last.fm and launching its “biggest” ever advertising campaign as it looks to bolster its presence in the fast-growing UK cider market.
BlackBerry bids to boost ‘relevancy’ after ‘tough’ year
Russell ParsonsBlackBerry is rolling out a multimillion pound marketing offensive in the hope of restoring its “relevancy” in the face of fierce competition from rivals such as Apple and Samsung and move on from what it has admitted as being a “tough” 12 months that has seen the brand suffer a series of marketing mishaps.
DM can take BrewDog to next stage
Russell ParsonsThe most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink maker BrewDog was presented with last week.
Tesco revives Clubcard Exchange
Suzanne BearneTesco has renewed its voucher exchange programme as it steps up its efforts to turnaround the fortunes of its UK business.
Birds Eye outlines vision for growth
Seb JosephBirds Eye is to switch to targeting adult diners, one of a raft of marketing initiatives planned, as speculation mounts that the frozen food business is the subject of a multibillion pound bid from a far eastern buyer.
Wahaca launches branded FMCG range
Rosie BakerWahaca, the chain of Mexican restaurants owned by Masterchef finalist Thomasina Miers, is hoping to tap into the growing appetite for Mexican food in the UK by extending its brand with a range of Mexican sauces to be sold in supermarkets.
Govt reignites universal health labelling plans
Seb JosephThe government is to urge food manufacturers and retailers to adopt a universal system of showing health information on food products as part of its wider efforts to encourage people to make healthier choices.