Tesco adds delivery subscription
Rosie BakerTesco is introducing a subscription scheme for its online grocery business that gives customers unlimited home deliveries for an upfront charge.
Month: May 2012
AMEX to offer brands customer data to boost m-commerce
Lara O'ReillyAmerican Express is accumulating a “spend graph” database of its customers’ transaction data to help brands customise their mobile marketing to consumers.
Steve Jobs disliked market research – but it is essential
Lucy HandleySome businesses like doing research more than others. Marketers are probably some of the most creative people in a company, one of the lucky few who can make good judgements based on gut instinct.
Q&A: Phil Rumbol
Josie AllchinThe former marketing director at Cadbury is now founding partner at agency 101, here he talks about his experience of a company restructure.
Headhunters: to use or not to use
Josie Allchin“I have never got a job through a headhunter,” says Nick Bampton, commercial sales director at Channel 5. “The most effective and successful people are very good networkers. They know a lot of people and are more widely known.”
What to do if a restructure happens to you
Josie AllchinTop marketers talk about their experiences.
PayPal in tie-up with Oasis owner
Seb JosephPayPal is partnering with womenswear high street chains Coast, Oasis, Warehouse and Karen Millen to allow customers to pay for purchases in-store using their smartphones, a move that comes as concerns linger that consumers are not using the applications available to make contactless payments.
Pepsi outlines strategy behind Twitter deal
Seb JosephPepsi is to use its Twitter page as a hub for followers to download free songs over the next year as part of a raft of activity the drinks manufacturer is planning on the social networking site for its global ‘Live for Now’ music campaign.
Oxbridge grads entering marketing on the up
Rosie BakerThe number of Oxford and Cambridge graduates entering the marketing profession is rising sharply, which industry figures claim is boosting perception of the discipline among graduates of the UK’s premier universities to same level as finance, law and medicine.
Coca-Cola at Marketing Week Live
Branwell JohnsonHow has Coca-Cola transformed itself into a 21st century brand fizzing with passion, innovation and imagination?
MPs: ‘Advertising shares blame for low body confidence’
Rosie BakerBrands that demonstrate “social responsibility” by promoting positive body images will be able to carry a kite mark from the autumn, one of several initiatives contained in a report by an all party group of MPs.
‘CEOs should love marketing like Jobs’
Lara O'ReillyCEOs at major brands should take on a Steve Jobs-esque interest in marketing at their organisations, rather than just delegating all responsibility to a senior marketer, according to Apple’s veteran agency ad executive Ken Segall.
Man City names Derby County CEO as commercial chief
Seb JosephManchester City has appointed Tom Glick to the newly created role of chief commercial and operating officer as the club looks to capitalise on its growing commercial value.
Most complained about ads of 2011
Rosie BakerUnsurprisingly, Phones 4 U’s spooky dead girl ads were the most complained about ads from last year, according to the Advertising Standards Authority, closely followed by Littlewoods’ ad, which accidentally nearly ruined Christmas for many by showing up Santa as a fraud.
ASA ‘not frightened’ of tightening ad rules
Russell ParsonsThe Advertising Standards Authority needs to demonstrate to the industry’s detractors that it is “part of the solution” to solving societal problems by being bold in tightening rules where necessary, according to the watchdog’s chief executive.