Advertisers are constantly trying to push the boundaries between style, shock and just being out right offensive. Tackling everything from God to a naked Sophie Dahl, Marketing Week takes a look at the ten most complained about ads of all time.
Few marketers have the promise of a job for life, but a top-level restructure should be viewed as an opportunity not a threat, according to senior figures who share their experiences with Lucy Handley.
“Change is a constant today,” admits Cathryn Sleight, global vice-president of marketing for Knorr. Sleight knows all about change after seeing her role as marketing director for Coca-Cola Great Britain and Ireland become redundant following a restructure in 2010.
Brands that make their British origin the focal point of their marketing have surged up a new list of the 50 most valuable home-grown brands seen exclusively by Marketing Week.
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To be taken seriously at board level, the PR industry needs to work out how to measure the outcomes – not just the outputs – of its work. It’s easier said than done, say the experts, but some teams have succeeded.
It’s not surprising consumers were found to be frustrated when loyalty programmes don’t use their data to tailor rewards (MWlinks.co.uk/BrandChange). However, there are many high street brands getting it right. Segmentation is crucial to any loyalty scheme’s success. But, for it to really hit home, brands must build their knowledge of the customer across every […]
It was great to read that those brands which have a purpose beyond profit have increased in value by 87% over five years, whereas those that are not ideals-driven have grown only 43%. Brands with ethical, as well as rational and emotional values, are winning customer hearts and minds. Also good to see that brands […]
Nick Hindle, vice president of communications for McDonald’s UK and Northern Europe, tells Branwell Johnson about why the company is an appropriate sponsor of the Olympics – and how is has changed in recent years without losing its identity.
While the DMA couldn’t control how its pre-recorded comment was used in a Panorama programme about junk mail, it could influence how the story was picked up afterwards, says Jo Roberts.
As PR leaders increasingly have to do more with less, a new era of creativity is emerging, reveals Mary-Louise Clews. Corporate teams are turning day-to-day company life into headlines and exploiting social media like never before.
Kerry Foods is readying a £3m marketing campaign to support the relaunch of its Richmond Ham range as a 100% natural product, a move that comes after research found that more than two thirds of consumers want ham made from natural ingredients.
The Marketing Week Engage Awards 2012 were a fantastic night of celebration and camaraderie for an industry happy to applaud the winners and then party with pop rock band Lawson and choice tunes on the dancefloor.
Tesco is extending its click and collect for its F&F fashion brand to small central London Metro stores for the first time.
It is alleged that some Google employees knew its Street View cars were collecting sensitive personal data, and then covered it up. As media pressure increases and regulators consider new investigations, trust in Google could soon be on a par with Rupert Murdoch.