Mentoring and coaching scheme The Marketing Academy – partnered by Marketing Week – has just unveiled its 2012 scholars. Find out just how rigorous the application process is in this video from Reuters TV tracking the interview process for James Eder, founder of The Beans Group. Watch further video interviews with new scholars here.
Asda hopes to double grocery orders made on mobile devices with the introduction of a revamped digital platform that allows shoppers to switch between desktop, tablet and smartphone devices.
Bauer Media has partnered with Channel 4 to launch a social TV initiative this summer in a bid to expand the digital footprint of its celebrity gossip magazine Heat.
Tetley is set to move away from using its Tea Folk ambassadors as it looks to modernise the brand and make it appeal to more people.
Nike is facing censure over tweets sent by brand ambassador Wayne Rooney following complaints that it was unclear they were part of marketing campaign.
Burberry celebrates British heritage in a global campaign that includes its first ‘click to buy’ functionality in digital content.
Onken is to launch a £2m marketing campaign to promote a revamp of its yoghurt range as the brand looks to build a following around the enjoyment of eating yoghurt rather than the health aspects.
Norton, the antivirus software company, is preparing an outdoor push as it bids to become known as an “everyday consumer brand”.
Oxfam has named former Skype global marketing boss Paul Clarke as its fundraising and supporter marketing director.
Cadbury will back the launch of its latest product, Cadbury Popcorn with a heavyweight marketing drive to tap into the growing popularity of bitesize snacks.
Shazam hopes its service that allows advertisers to make their TV ads “Shazamable” will encourage more UK brands to develop campaigns that deliver greater value than some traditional advertising.
Sky is thought to be plotting a move into the mobile phone market to strengthen its offer against other TV, broadband and landline providers.
Brand owners including Unilever, Mars and Nestlé and supermarkets including Tesco and Sainsbury’s are joining forces to launch a campaign aimed at boosting the appeal of food and retail jobs to young people.
The All England Lawn Tennis Club (AELTC) has signed an excusive deal with video sharing platform Dailymotion to stream live coverage from this year’s Wimbledon tournament in a bid to bolster its digital media offering to fans.
Several marketing roles could be at risk following BlackBerry maker Research in Motion’s (RIM) latest round of job cuts, which could see the loss of more than 2,000 staff across the business.