Month: May 2012

BBC

BBC nets Premier League highlights deal

Seb Joseph

The BBC, winner of the 2012 Marketing Week Engage Award for brand of the year, has penned a deal to continue showing Premier League highlights on Match of the Day until the end of the 2015-16 season.

marketing Academy

Photos from the Marketing Academy 2012

Josie Allchin

See the mentors and scholors mingling at last week’s Marketing Academy 2012 gala party. Watch a video from the night here, where we talk to scholars past and present about the future of the marketing industry and what they learnt from the Marketing Academy.

engage Awards

Engage Awards Card sharps

Josie Allchin

Did you pen a witty or encouraging message on the YouGov placards at the Marketing Week Engage Awards 2012? Take a stroll though the picture gallery and see if you were snapped. Look out for shout outs to our host John Bishop and Troy Warfield, one of our judges and vice president of family care, […]

Tesco

Tesco rolls out ads for new ready meals

Rosie Baker

Tesco is launching an ad campaign to promote a multimillion-pound revamp of its own label ready meals – the latest move by the supermarket to improve the quality of its products as it looks to reverse its recent sluggish performance in the UK.

Genius

Genius Foods readies biggest ever campaign

Seb Joseph

Genius Foods, the UK’s largest gluten-free food manufacturer, is to launch a marketing campaign to extend the brand’s appeal to health conscious consumers in a bid to make it products more mainstream.

Marmite

Top five quirky Jubilee brand tie-ups

Seb Joseph

There’s no shortage of brands jumping on the Queen’s Diamond Jubilee bandwagon. From Jubilee themed spaghetti to beer, at Marketing Week we’ve seen a host of brands looking to exploit the patriotic frenzy that is expected to envelope the nation come June.