‘Everything Everywhere to be bought out’

A consortium led by former Everything Everywhere chief executive Tom Alexander is understood to be lining up a takeover of the Orange and T-Mobile group in the UK.


Private equity houses KKR and Apax are in discussions with Everything Everywhere’s parent companies France Telecom and Deutsche Telekom over an £8bn takeover bid, according to weekend reports. Former Vodafone chief executive Arun Sarin is also thought to be leading the negotiations.

Everything Everywhere is set to be realigned around the Orange brand if the bid is accepted, the reports claim.

Alexander oversaw the merger of Orange and T-Mobile when he was chief executive of the former company in 2010. The combined group now has more than 27 million customers.

While Everything Everywhere has retained both the Orange and T-Mobile brands following the takeover, speculation has arisen that one or both of the brands could be dropped as the company aligns the networks under one banner.

Speculation was heightened following a series of major restructures, including that of its senior management team, which now does not contain any former T-Mobile executives.

An Everything Everywhere spokeswoman pointed out the company has recently laid out a five year plan for growth under the ownership of its current parent companies.

She adds: “We would not comment on any possible future shareholder structure.”

Everything Everywhere announced recently it is to spend more than £1.5bn over the next three years to improve its 4G network coverage to meet the growing demand for mobile internet.

The company is also investing in refreshing its retail estate and is selling both T-Mobile and Orange products across all of its stores.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here