Highlights of the 2012 Marketing Week Engage Awards
Whether you were partying at our annual awards or had to miss out, catch up with the events of the evening in this highlights video.
Whether you were partying at our annual awards or had to miss out, catch up with the events of the evening in this highlights video.
Marks & Spencer has unveiled details of a major expansion of its financial services business as it looks use its “trusted brand” to create an “alternative choice” to the UK’s high street banking giants still suffering from perception problems in the wake of the financial crisis.
The 30 recruits to the marketing academy all want to be leaders of the future, but do they really have what it takes? We reveal the results of the scholars’ pyschometric personality tests.
The article ‘Offering a bit more than a free sample’ (MWlinks.co.uk/FreeSample) highlighted some of the data from our research project: Building Brilliant Sampling Campaigns, which uncovers what consumers value in the live environment and what encourages them to sample more and purchase. The real opportunity for marketers is in plugging the gap between sample and […]
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.