The marketing team will now report into new chief marketing officer, David Pemsel, former ITV group marketing director. He had been working for The Guardian on a consultancy basis and helped to appoint its creative agency BBH last year. The CMO role is newly created.
Richard Furness, who led the “Three Little Pigs” brand campaign to promote the Guardian’s digital first approach to journalism earlier this year has been promoted from head of sales and marketing to director of brand and engagement.
Steve Folwell will become Guardian New Media’s director of business development and brand extensions.
Lawson told Marketing Week he is leaving to pursue new interests after helping the Guardian lay the foundations of its “direct to consumer” marketing strategy.
Also a former marketer at Absolute Radio, Bauer and Emap, Lawson added he may be interested in pursuing a role outside the traditional media industry but has not yet confirmed a new place of work.
Andy Beale, the Guardian’s director of technology, is also due to be leaving the company in September. The Guardian says it is currently implementing a new management structure for this team, including the creation of a new role to run the department.