Heinz readies ‘healthy’ Five Beanz product

Food manufacturer hopes new Five Beanz draws in ‘adventurous’ consumers without compromising on quality.

HeinzBeanz

The range launches later this month and contains five different beans – haricot, kidney, pinto, cannellini and borlotti – in tomato sauce.

Heinz claims the product, which is marketed as naturally low in fat, high in fibre and protein, will to expand the beans category in the UK, of which it has a 66% share according to Nielsen.

Katie Bleach, marketing controller at Heinz, says:“We’re confident that this launch will attract new and previous shoppers to the category, which enables retailers to maximise from the increased footfall and sales.”  

The move follows Heinz’s limited promotion to commemorate the Queen’s Diamond Jubilee.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here