BT surprise winner of football rights

ESPN has lost out to BT and Sky in the bid for Premier League broadcast rights for the 2013-14 season.

BT premier

BT, a Premier League newcomer, is to broadcast 38 live games on a new “football-focused” channel. The telecoms company says the channel will offer “new interactive features” when supplied over its fibre optic network. It will also look to distribute it on other platforms.

Pricing details and availability of the channel to non-BT customers have not yet been revealed, although it is likely BT will use the opportunity to market its high speed broadband packages.

BT’s TV package Vision has 700,000 subscribers, according to its financial results released on 31 March. By comparison, Sky has more than 10 million TV subscribers according to its financial update for the same period.

Ian Livingston, BT chief executive, says: “BT is already investing £2.5bn in fibre broadband. Securing Premier League rights fits naturally with this, as consumers increasingly want to buy their broadband and entertainment services from a single provider.”

BT’s rights will cost £246m per season and will see the company broadcasting 18 “first pick” games.

The bulk of the rights for the 2013-14 season have once again gone to BSkyB. It will pay £2.3bn over the three year period to broadcast 116 matches per season.

In total the Premier League will receive a £3.2bn windfall on the rights packages, with each club set to receive £14m more per year than the current deal.

The news, however, will come as a blow to current rights-holder ESPN, which acquired the TV rights to show Premier League matches from Setanta in 2009.

An ESPN spokesman says: “We made a strong bid that reflected the value of the rights to our business, and we thank the Premier League for the chance to participate.”
The channel will continue to broadcast FA Cup, Europa League, Scottish Premier League and Serie A football.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here