BA Olympics ad targets England fans

British Airways will be promoting its status as a Team GB Olympic partner with a television advertisement during the European Championship England v Ukraine football match tonight (19 June).

https://www.youtube.com/watch?v=M6VzhDE1Wso

The ad, part of the airline’s Home Advantage campaign will be soundtracked by The Clash song London Calling and shows a BA plane taxiing by road through London bringing supporters together and arriving at the Olympic park.

It ends with a call for people to stay in the UK under the strapline “Don’t Fly. Support Team GB and Paralympics GB.”

The ad is being shown on Facebook first, as with other recent BA video activity. In the online version users can input their postcode and watch the aircraft taxi down their street.

The ad will be supported by outdoor and national newspaper ads and social media involvement on Twitter will be driven by the hashtag #homeadvantage.

As part of the Home Advantage campaign BA has held a competition to win free flights to the UK for friends and family living abroad.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here