The news that Groupon is not signing up to new code of conduct for the daily deals industry sparked much comment. Read the story here and comment extracts below:
It appears that, as in most industries, the big boys think they are too important to mix with the minnows. The sad fact is that their presence is needed for it be effective.
Great to know that daily deal sites are being regulated, if only to increase trust and loyalty between consumers and their suppliers.
I run a site that offers discounted deals for families and although we have a strong following, the likes of the bigger players, whose reputations paint them as an acquisition business, can tar us all with the same brush. I welcome this code and will be signing right up.
V L Lancaster, Mini Social
In general the daily deals model has some major flaws – the sites offer 50% off to try to build word of mouth but the reality is that brands could get so much more by focusing the largest discounts on the biggest social influencers. SocialLadder, for example, enables local merchants to target offers at social influencers. The more influential you are, the bigger the discount.