Groupon complaints fall as OFT preps update

Groupon will be hoping that a 40% decrease in complaints received by the advertising watchdog will help avoid further sanction from the consumer protection regulator.


The Advertising Standards Authority received 82 complaints about promotions for the daily deals site in the three months since 16 March, the date the Office of Fair Trading demanded it change some of its marketing practices following a lengthy investigation.

In the three months to 16 March, the ASA received 138 complaints.

The Office of Fair Trading (OFT) found the company had breached consumer protection regulations in March following a lengthy investigation. Groupon agreed to six “undertakings” to ensure the claims made on its website about the savings and the benefits of its products and services could be substantiated and that its terms and conditions were fair after repeated breaches of advertising codes.

It was given three months to change its processes to comply with the OFT’s legally binding undertakings.

A Groupon spokeswoman said in response to the fall in complaint levels: “We have and will continue to work openly and transparently with the OFT. With their help and guidance we have put in place a number of measures to ensure compliance.”

A spokesman for the OFT declined to comment. It is thought that the body will publish an update on the Groupon case on the next few weeks.

Groupon has so far declined to sign up to a code of conduct developed by the Global Daily Deal Association after describing it as a “weak” effort that does not go
far enough.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here