Aegon UK names marketing lead

Aegon UK has promoted Richard Dallas to the new role of director of marketing and transformation, as the British tennis sponsor looks to develop new products that will see it look to exploit upcoming regulatory changes

Aegon

Dallas, who joined the business as transformation director in April, will oversee marketing strategy for its ‘at retirement’ products – pensions and investments – and “workplace savings” products such as company pensions and employee benefits packages.

He will also be charged with strengthening the firm’s presence in the growing “platforms” market. Platforms are online tools that allow users or their financial advisers to manage their investments.

The company says that Dallas will look to exploit regulatory changes from the upcoming retail distribution review and pension reform, which will likely lead to an increase in prospective customers.

Dallas replaces Paul McMahon, who left his role as Aegon UK group marketing director in May to join financial firm FNZ as chief executive of its UK business.

Before joining the firm, Dallas held a number of director level roles at Lloyd’s, Barclays and Sage Group.

The British tennis sponsor says the decision to merge the marketing and transformation roles together was “obvious.”

Adrian Grace, chief executive of Aegon UK, says: “We now have the right balance of strategy, commercial focus and operational delivery within the executive team. This key appointment will enable us to move quickly to cement our position as one of the UK’s leading providers.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here