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Michael NutleyMetro Bank chairman Anthony Thomson tells Michael Nutley how he used the retail model and his experience as a marketer to create a customer-focused business that is like no other bank.
Month: June 2012
Supermarkets eye Euro 2012 opportunity
Rosie BakerSupermarkets have switched the focus of their marketing to this summer’s next major sales opportunity as they look to exploit interest in Euro 2012.
Coke and Nike partner to drive eco R&D
Rosie BakerCoca-Cola, P&G and Nike are among a group of global brand owners that have vowed to work together to speed the development of sustainable, plant-based bottles, packaging and clothing.
Flying the British Flag
Lucy HandleyThe extended bank holiday for the Queen’s Diamond Jubilee may be over, but brands that make the most of their British origin do well, according to new research.
Kraft relaunches Dairylea as ‘all natural’ cheese
Seb JosephKraft is relaunching its Dairylea cheese brand as a 100% all natural product after admitting that the brand has lost its place in the nation’s fridge.
Vodafone to increase m-commerce efforts
Lara O'ReillyVodafone has taken a controlling stake in mobile coupon service Vouchercloud as it looks to broaden its mobile commerce offering to become more competitive with rival loyalty schemes such as O2’s Priority Moments.
Disney to ban junk food ads
Rosie BakerDisney is to ban junk food adverts on its children’s TV networks as part of a new set of guidelines intended to help kids lead healthier lifestyles.
Sean Parker launches video social network
Lara O'ReillySean Parker, Napster’s co-founder and an early investor in Facebook, has launched his own social network that encourages users to interact with each other via video chat.
Bailey ‘disturbed’ by low awareness of complaints portal
Russell ParsonsThe author of the Government-backed report on the commercialisation of childhood has called on media and advertising regulators to step up efforts to promote their one-stop complaints portal for parents after a report found that the vast majority were unaware it existed.
‘Vita Coco to emulate Red Bull and Innocent’
Lara O'ReillyVita Coco is embarking on its first UK above the line campaign, starring brand ambassador Rihanna, as it looks to drive growth in the nascent coconut water category.
Capital One: ‘Football vital to restoring brand power in UK’
Seb JosephCapital One is to use its sponsorship of the League Cup to take on rivals Mastercard and Visa in the credit card sector with a raft of digital marketing promotions around the tournament, after admitting its brand lacked “power” in the UK.
Etihad campaign explains airline’s growth
Branwell JohnsonEtihad Airways has unveiled a global advertising campaign designed to highlight the airline’s rapid rate of growth and explain why it is so attractive to fliers.
Q&A: Sainsbury’s director of loyalty and insight Andrew Mann
Rosie BakerSainsbury’s director of loyalty and insight talks to Marketing Week about how it is using its Jubilee festival to get closer to customers.
Littlewoods launches Facebook TV
Lara O'ReillyShop Direct Group is preparing to broadcast its first live interactive TV show via Facebook for its Littlewoods.com brand as it considers Facebook programming for its other shopping brands, Very.co.uk and isme.com.
Digital will be marketing’s Olympic gold medal
Lara O'ReillyWith news that TV ad market is not likely to experience its expected highs over the Olympic period and revelations that some non-sponsors have gone as far as cancelling planned TV campaigns, digital looks likely to climb to the top of the winners table during July and August.