Virgin Media’s Usain Bolt online ads banned
Branwell JohnsonVirgin Media has been slammed by the advertising watchdog for misleading online activity featuring runner Usain Bolt to promote broadband speeds after a challenge from BSkyB.
Month: June 2012
STA creates group marketing director role
Branwell JohnsonTravel Company STA Travel has named Co-op marketer Julian Baker as its first group marketing director with a remit to develop the brand globally across all its territories.
Nivea eyes younger consumers with marketing drive
Seb JosephNivea is launching what it claims is its “the most extensive” marketing push for its Soft skin care range to date with a fashion-themed below-the-line campaign, a move that is part of wider efforts to attract younger consumers to the brand.
Branding the BBC
Ruth MortimerSenior executives from the Marketing Week Engage Awards 2012 Brand of the Year talk to Ruth Mortimer about how the BBC overcame huge budget cuts by restructuring its entire marketing operation and focusing on the masterbrand and cross-promotion.
Brands stay ahead of the competition
David BurrowsBrands that run competitions on Facebook are on to a winner, with data collection and customer engagement being the prize assets that marketers are chasing.
Best brands are disruptively consistent
Mark RitsonI’ll never write a book on branding. I don’t have the time to sit down and commit the months, probably years, it would take to create something of value on the topic of brand management. And the people I have spoken to who have committed that kind of time to writing a management book invariably regret it down the track.
Success is built on the masterbrand strategy
Ruth MortimerWhat does SLP mean to you? Nothing, I expect. What about YSL? Yes, the French luxury brand created by Yves Saint Laurent and owned by luxury group PPR.
How to reinvent marketing and make it noble again
Marc MathieuTo be truly successful, marketers must rediscover their humanity and move away from simply peddling ‘status and stuff’.
Aegon UK names marketing lead
Seb JosephAegon UK has promoted Richard Dallas to the new role of director of marketing and transformation, as the British tennis sponsor looks to develop new products that will see it look to exploit upcoming regulatory changes
News Corp ‘considering’ restructure
Lara O'ReillyNews Corporation has confirmed it is considering a restructure to split its publishing and entertainment businesses into two distinct publicly traded companies.
‘Keep tweets short to boost engagement’
Lara O'ReillyBrands should ensure their tweets are short, contain links and do not overuse hashtags if they want to boost engagement on Twitter, according to a study.
Richmond Ham re-edit fails to stop probe
Seb JosephKerry Foods attempts to counter complaints about the level of nudity on show in its ‘naked farmer’ ad with a re-edited version without any bum shots has failed to prevent a formal investigation by the advertising watchdog.
There’s got to be a better way than chugging
Michael Barnett‘Chugging’ – or charity mugging, the collection of contact details from people on the street on behalf of non-profit organisations – is in the spotlight again after revelations about alleged illegal practices by agency staff. There has to be a better way to sign up long-term donors.
Culture Secretary says tourism marketing paying off
Branwell JohnsonCulture secretary Jeremy Hunt has praised the “fantastic” GREAT tourism marketing strategy and emphasised the Coalition government’s commitment to supporting the tourism industry.
Premier League clubs expand international footprint
Seb JosephChelsea and Sunderland are hoping to bolster their fan bases in overseas markets after securing sponsorship deals with two international brands in Delta and Invest respectively, as both clubs look to grow awareness for their brands in new markets.