Microsoft bids to be more social with Yammer buy
Lara O'ReillyMicrosoft is to buy business social network software company Yammer for $1.2bn (£770m) as it looks to bolster its cloud-based tools such as Office 365 with greater sharing functions.
Month: June 2012
Facebook elevates top marketer to board
Lara O'ReillyFacebook has elevated chief operating officer Sheryl Sandberg to its board of directors, the company’s first woman on the board.
Orange likely to make Euro 2016 bid
Lara O'ReillyOrange looks poised to make a bid to sponsor the 2016 UEFA European Championship following what it claims has the been the success of its digital and app activity for the 2012 tournament.
Unilever introduces cross-discipline brand approach
Rosie BakerUnilever is trialing a new cross-discipline approach to branding that will see marketers work with counterparts from other areas in a bid to receive wider input on strategy.
Four ways that technology influences creativity
Rosie BakerThe changing role that technology can play in the creative and marketing world was a major theme at this year’s Cannes Lions Festival of Creativity. Data, social media and mobile platforms are all opening up creative opportunities for marketers and their agency partners that simply haven’t existed in the past, it was argued.
EBay poaches Sainsbury’s digital marketer
Lara O'ReillyEBay has appointed Sainsbury’s marketer Tanya Lawler to the newly created role of vice president of UK trading to help grow its retail brand business.
NatWest pulls ads as brand hit
Russell ParsonsNatWest has pulled all advertising for its “helpful banking” services until it can be sure the thousands of customers hit by a technical fault are dealt with, a move that comes as data shows that the crisis has hit perception of the bank brand.
Hilton shares Loyalty Secrets at Marketing Week Live
Branwell JohnsonNancy Deck, VP of Multi-Brand and Loyalty Marketing, Hilton Worldwide, gives a sneak preview of her Marketing Week Live presentation on how Hilton’s premier loyalty programme wins over its customers.
Global buys Smooth Radio
Russell ParsonsGlobal Radio has confirmed the acquisition of Smooth Radio owner Guardian Media Group.
Kraft’s Trident gum signs up Duran Duran
Seb JosephKraft is partnering with pop band Duran Duran and DJ Steve Aoki for the latest phase of a global marketing push for its Trident gum brand, a move the company hopes will encourage consumers to “say yes to fun” this summer.
OFT steps up clampdown on daily deals sites
Lara O'ReillyThe Office of Fair Trading has stepped up its clampdown on the daily deals industry, having sent warning letters to 35 discount websites telling them to review their practices.
Google TV comes to the UK
Lara O'ReillyGoogle has partnered with Sony to bring its smart TV service to the UK, putting it in direct competition with Apple, Samsung, LG and services like Virgin Media’s TiVo in the region.
Mars unveils global Twix campaign
Seb JosephMars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
‘Sponsors have changed the face of East London’
Seb JosephLord Seb Coe has hit back at those who have criticised Locog’s stringent rules to protect sponsors, claiming the money from the likes of Coca-Cola and Samsung have raised has “changed the face of East London.”
EasyJet looks to exploit England’s Euro exit
Rosie BakerEasyJet is looking to capitalise on England’s disappointing exit from Euro 2012 with a campaign offering cheap flights to Europe in a bid to cheer up football fans.