Month: June 2012

Unilever Waterworks

Unilever launches charitable Facebook app

Rosie Baker

Unilever is to launch a Facebook Timeline app designed to connect consumers with aid workers in developing countries as part of a not-for-profit programme designed to raise funds for safe drinking water.

Pringles

Brands step up marketing for England vs Italy

Seb Joseph

Vauxhall and Pringles are hoping to tap into the growing level of excitement around the England football team’s performances at the Euro 2012 tournament by launching tactical marketing drives to drum up support for the players ahead of the quarter-final game against Italy on Sunday (24 June).

Ambush.Bavaria

Top ambush marketing stunts

Seb Joseph

Governing body of football in Europe UEFA got its knickers in a twist earlier this week when Danish footballer Nicklas Bendter revealed the name of non-sponsor Paddy Power on his “lucky” underpants during a goal celebration at the EURO 2012 tournament. The episode, predictably dubbed “Pantsgate”, came on the same day as it emerged that Olympic chiefs had launched an investigation into Puma’s marketing activity around the 2012 Games. 

Russell Parsons

Buyout bolsters Boots brand

Russell Parsons

“Boots will not change. Boots will remain Boots” was the bullish declaration proudly offered by Stefano Pessina following the £6.5bn sale of almost half the company that owns the high street stalwart to US equivalent Walgreens.