CMO Kellie out in BBC Worldwide overhaul
Rosie BakerBBC Worldwide chief marketing officer Helen Kellie is to leave amid an overhaul of the group’s commercial structure that sees it reorganised into regional divisions.
BBC Worldwide chief marketing officer Helen Kellie is to leave amid an overhaul of the group’s commercial structure that sees it reorganised into regional divisions.
Unilever is to launch a Facebook Timeline app designed to connect consumers with aid workers in developing countries as part of a not-for-profit programme designed to raise funds for safe drinking water.
Vauxhall and Pringles are hoping to tap into the growing level of excitement around the England football team’s performances at the Euro 2012 tournament by launching tactical marketing drives to drum up support for the players ahead of the quarter-final game against Italy on Sunday (24 June).
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
This week Microsoft unveiled its first ever family of tablets, called Surface, to the world – a move the company hopes will start a ‘romance’ with consumers to rival Apple and Android devices.
Centaur is to buy digital and e-commerce information provider Econsultancy to create a “prominent” business in the digital marketing sector.
Amazon’s App Store is coming to the UK this summer, as the web retailer looks to offer Android device owners across Europe an alternative to the Google Play store.
NatWest is facing damage to its long-term brand health after technical problems slipped into a third day, prompting a social media backlash from angry customers whose balances have not updated.
Virgin Atlantic has recruited a senior BBC marketer to take the role of marketing director following a restructure of its commercial team.
Governing body of football in Europe UEFA got its knickers in a twist earlier this week when Danish footballer Nicklas Bendter revealed the name of non-sponsor Paddy Power on his “lucky” underpants during a goal celebration at the EURO 2012 tournament. The episode, predictably dubbed “Pantsgate”, came on the same day as it emerged that Olympic chiefs had launched an investigation into Puma’s marketing activity around the 2012 Games.
Cannes 2012: Marketers must have the courage to say ‘yes’ to big ideas if they want to achieve creative excellence, according to Procter & Gamble’s CMO Marc Pritchard.
Cannes 2012: Microsoft is taking the fight to Apple with marketing campaigns for its suite of Windows 8-fired products that it hopes will start a “romance” with consumers.
“Boots will not change. Boots will remain Boots” was the bullish declaration proudly offered by Stefano Pessina following the £6.5bn sale of almost half the company that owns the high street stalwart to US equivalent Walgreens.
Coca-Cola is bringing its “Freestyle” vending machines – which can dispense more than 100 soft drinks – to the UK.
Cannes 2012: Connecting with consumers using digital channels is more valuable and powerful to brands than anything that can be achieved with traditional marketing methods, according to Nike’s digital chief.