Birds Eye first to run interactive cinema foyer ads
Mary-Louise ClewsBirds Eye has signed-up as the first brand to run interactive digital ads across 100 new outdoor panels in Odeon, Vue and Cineworld cinemas across the country.
Month: July 2012
Kraft revamps Halls brand for ‘everyday occasions’
Seb JosephKraft is looking to breathe new life into its Halls brand with a revamped marketing strategy that aims to extend its sales in the UK beyond the traditional cold and flu season into more everyday occasions.
IOC: ‘no regrets on social media Olympics’
Lara O'ReillyThe International Olympic Committee (IOC) has stood by its decision to dub London 2012 “the social media Olympics”, despite several recent Twitter-related scandals.
Google’s Street View scandal is an all-round mess
Michael BarnettTwo years after the controversy about Google collecting WiFi data with its Street View cars was supposed to be settled, it rears its head again. Again, Google blames human error for the latest slip-up. But authorities also need to shoulder responsibility for this sorry saga.
Bailey review prompts charity ad rethink
Mary-Louise ClewsThe advertising watchdog is to review its stance on charity and public service campaigns after it emerged that children and young people find some disturbing.
Nectar celebrates 10 years
Lara O'ReillyNectar is employing the services of comedian Dom Joly to front a user generated campaign to source ideas for a wider marketing push celebrate its tenth birthday.
Dr Dre Beats Olympic brand police
Seb JosephHeadphone range Beats by Dr Dre has outsmarted Olympic chiefs and succeeded with an ambush marketing stunt at the London 2012 Games by getting Team GB athletes to endorse the brand.
Coke restructures global businesses
Lara O'ReillyCoca-Cola is to restructure its global business into three separate divisions as it looks to streamline reporting lines and intensify its focus on key markets.
Adidas builds Olympics into custom shoes
Rosie BakerAdidas is launching a social media campaign that invites sports fans to nominate their favourite moments from the Games and have the opportunity to win a pair of Olympic-themed customised Adidas shoes.
Man Utd names Chevrolet as shirt sponsor
Seb JosephManchester United and General Motors (GM) have announced that Chevrolet will become the football club’s main shirt sponsors from 2014, a move that comes just hours after the departure of the automaker’s CMO Joel Ewanick was linked to an existing partnership between both brands.
Coke launches online campaign for Vitamin Water
Mary-Louise ClewsGlacéau Vitaminwater is launching an online initiative this week to coincide with its parent company Coca-Cola’s sponsorship of the London 2012 Olympics.
Olympians hit back over sponsor ban rule
Seb JosephLondon 2012 athletes are taking to Twitter to protest against an Olympic rule that bans them from mentioning their individual sponsors via social networking sites.
John Lewis most admired by marketers
Mary-Louise ClewsJohn Lewis is the most rated brand with the most impressive recent advertising among senior UK marketers, new research shows.
Action required if brands are to give up their data
Russell ParsonsWhen details of midata were first unveiled in November 2011, most observers thought that the most difficult job the Government would have is selling the concept to a phlegmatic public. News that ministers are proposing brands are compelled to release data collected for marketing purposes suggests that the private sector also requires some convincing.
BT and Grazia sponsor London Hatwalk
Mary-Louise ClewsBT and Grazia are sponsoring an initiative that will see British military and political heroes of the past transformed today (30 July) to help promote current hat designers as part of celebrations of British culture in London during the 2012 Games.