Econsultancy outlines the key digital trends at MWL 2012
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
A public message of support from your board when you are the chief executive of a big company is a bit like being told by your wife that she does not regret marrying you. It’s a reassuring message, until you start to consider why the statement was made in the first place.
The Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]
Yahoo! is set to run its first major multi channel advertising activity since its 2009 “It’s You” campaign, as it looks to promote its online coverage of this summer’s sporting events.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.