Mark Ritson says ‘vanilla’ brands will never be loved
Branding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Branding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Nike is to launch a series of real-time promoted tweets during the USA men’s basketball games at London 2012 in a bid to tap into the exposure the sporting event will generate worldwide.
Learn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
Tesco is set to overhaul its advertising strategy following the appointment of Wieden + Kennedy to handle its £110m creative brief.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.