Marketing Week caught up with McDonald’s CEO for the UK and Northern Europe, Jill McDonald, at the fast-food chain’s restaurant at Olympic Park. She tells us about the brand’s Olympic legacy as well as their plans for Rio 2016.
https://www.youtube.com/watch?v=VBZn97llzMA
Brewdog has become the latest brand to try and provoke Olympic chiefs into action by launching a limited edition ‘Olympic beer’ that it claims is “laced with performance enhancing ingredients”.
Brands are scoring points at the point of sale for this summer’s London 2012 Olympics. Maeve Hosea picks out the more memorable ways sponsors are activating sponsorship in-store.
Olympic chiefs have dropped their attempts to have Paddy Power’s outdoor ambush marketing campaign removed from sites around London, but have vowed to “closely monitor the situation.”
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.