With just one day to go until the Olympics Opening Ceremony in London, Marketing Week catches up with P&G’s global marketing and brand building officer Marc Pritchard about what Olympic legacy means to P&G, its plans for Rio 2016 and its biggest Olympic marketing challenges so far.
https://www.youtube.com/watch?v=RklC7yRbs7I
AB InBev has signalled its intent to exploit the potential of social media followers by promoting global CRM chief Hugo Hanselmann to oversee its online consumer relationship strategy.
What do you do when the computer at your bank says ‘no’ to a request for a loan? Lucy Handley explores alternative financial services providers that are taking advantage of a lack of trust in mainstream brands
Marketing Week delves into the latest Olympic activity to bring you news, views and observations from London 2012. What Olympic marketing has grabbed your eye? Let us know in the comments below.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.