‘Brands should favour “gritty” marketers over entrepreneurial’

CMOs looking to hire the most effective, high performing teams should look for “gritty” marketers that make the most of their ability through hard work.

businessman

An analysis of top performers across 100 brands by global networking firm The Corporate Executive Board (CEB) finds that so-called “focusers” – those that persevere despite setbacks, prefer depth of focus over breadth and think through issues thoroughly – are the “truly stand-out performers and offer an advantage over all other marketing profiles”.

It adds the strategy of searching for “digitally savvy, data-driven and entrepreneurial” marketers isn’t necessarily the right approach.

The study also found that 66% of CMOs surveyed feel that they have missed “many of most major opportunities” in the past two years because they responded slowly to fast changing consumer needs and interests.

The CEB is a research and advisory organisation that works with CMOs and global marketing bosses from the FTSE 100 and Fortune 500.

It analysed of 570 marketers across 100 brands, 34 companies and 15 industries.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here