Domino’s to launch spoof Mexican soap

Domino’s is launching a spoof Mexican mini-series on Facebook as part of the marketing support for the launch of its Mexicano range.

Dominos Mexicano

The online soap, “Los Passiones de la Familia Verduras”, will launch on Friday (15 July).

It stars a family of Mexican vegetables and follows a father who lets his son marry a woman from a rival family.

Domino’s hopes to drive engagement with the story by including multiple choice questions for audiences to guess what happens next in the soap.

Fans are also invited to create their own ending for the series in a competition to win a Nokia Lumia 800.

Simon Wallis, sales and marketing director for Domino’s, says: “To celebrate the launch of our Mexicano range, we wanted to bring to life some of the key pizza toppings to create a fun and engaging mini-series.

“Los Passiones de la Familia Verduras has all the essential elements of any soap – two tormented lovers, family feuds, money and murder. We can’t wait to see what our fans come up with in their dramatic finales.”

A preview of the online series will be on the Domino’s Facebook site today (14 July).

Domino’s has previously hailed digital and Facebook marketing for boosting its business performance.

Los Passiones de la Familia Verduras was developed in partnership with Arena Media and Hoot Comedy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here