Mark Ritson says ‘vanilla’ brands will never be loved
Branding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Branding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Nike is to launch a series of real-time promoted tweets during the USA men’s basketball games at London 2012 in a bid to tap into the exposure the sporting event will generate worldwide.
Learn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
Tesco is set to overhaul its advertising strategy following the appointment of Wieden + Kennedy to handle its £110m creative brief.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.