The Secret Marketer shares his insights at MW Live
Marketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.
Marketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Branding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Jubilee celebrations across the nation boosted supermarket takings by over £200m in run-up compared to the same week last year, according to Kantar Worldpanel’s latest supermarket share data.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.