Econsultancy outlines the key digital trends at MWL 2012
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Econsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
A public message of support from your board when you are the chief executive of a big company is a bit like being told by your wife that she does not regret marrying you. It’s a reassuring message, until you start to consider why the statement was made in the first place.
The Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]
Yahoo! is set to run its first major multi channel advertising activity since its 2009 “It’s You” campaign, as it looks to promote its online coverage of this summer’s sporting events.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.