Coke launches online campaign for Vitamin Water

Glacéau Vitaminwater is launching an online initiative this week to coincide with its parent company Coca-Cola’s sponsorship of the London 2012 Olympics.


The ‘Skip the Dip’ campaign features a short mock news item about people’s experiences of energy dips during the day, and invites people to find out how they can ‘skip the dip’ at a campaign website.

The ad will feature across sites including Facebook, YouTube and Spotify, and will also encourage people to download an app that allows them to create their own newsreel.

The brand is also running a national experiential and sampling campaign until September, encouraging consumers to try the soft drink across gigs, university campuses, festivals and high street stores. As part of this, consumers will be rewarded for getting through the ‘dip’ with a free bottle of Vitaminwater, and a gold medal featuring a QR code directing them straight to the Skip the Dip app.

The brand was also given a boost earlier this month within a Coca-Cola campaign designed to showcase its range of brands, and Coca-Cola has used its 2012 partnership to run promotions such as a give-away for beach volleyball tickets on Twitter.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here