McDonald’s and Coca-Cola have defended their sponsorship of the Olympic Games after criticisms about their involvement were levelled at the brands by the president of the International Olympic Committee.
Myleene Klass has jumped ship from Marks & Spencer to Littlewoods after agreeing a deal to front ads and co-design clothes for the online-only department store.
The RAC is set to roll out a new brand marketing strategy, repositioning as “The Motorists’ Champion” as it looks to steal share from its biggest competitor The AA.
Barclays has pulled all advertising in the wake of the LIBOR interest rate rigging scandal.
Asda is looking to exploit the unpopularity of the traditional high street banks by relaunching its personal finance offering under a new name, Asda Money.
Facebook and Yahoo! have agreed to settle their patent disputes by forging an advertising and licensing alliance.
The digital arm of European mobile operator group Telefónica is placing advertising at the heart of a growth strategy aiming to make €5bn (£3.98bn) in revenue by 2015.
Benson & Hedges and Camel owner Japan Tobacco International is launching a £2m advertising campaign slamming the government plans to introduce plain tobacco packaging.
Financial services firms that stress their ethical or community approach to banking are ramping up marketing efforts to try and exploit growing public disquiet over the actions of banks.
Nissan is launching a summer-long programme of music events across Europe as part of its partnerships with Ministry of Sound.
Peroni Nastro Azzurro is creating its own opera, as part of its strategy to focus marketing on its “quintessentially Italian” heritage.
Umbro is asking Manchester City fans to come up with ideas on how to launch the club’s kit for the 2012/13 season.
The record industry has done a “poor” job at marketing in the past by focusing on artists and not audiences, according to one of Sony Music’s top marketers.
Supermarkets experienced the worst rate of sales growth in June for the past seven years despite the boost provided by the Jubilee celebrations as the wettest June on record kept shoppers away from stores, according to the latest Nielsen figures.
The government’s top marcomms executive, Jenny Grey is to leave after less than a year in her current job.