Tesco launches Facebook double points app
Rosie BakerTesco has launched a Facebook app that allows customers to earn double Clubcard points by liking and sharing details of products they buy at the supermarket.
Month: July 2012
All hail Poundland
Rosie BakerPoundland reported yet more record results this week proving that there really is nothing standing in the way of its rapid expansion throughout the UK. Its success, however, does not rest on its prices alone.
ITV’s online and on-demand MD departs
Lara O'ReillyITV’s managing director of online and on-demand Robin Pembrooke, who was one of the key figures behind the launch of ITV Player and the move towards driving revenue from digital, is leaving the broadcaster.
VW in £3.57bn Porsche buyout
Russell ParsonsVolkswagen is to acquire the remaining 50.1% stake in Porsche it does not already own in a bid to exploit the relative buoyancy of the high-margin premium automotive market.
‘Short-term thinking slowing ad market’
Rosie BakerAdvertising spend crept up by 1.1% in the first quarter of 2012 as cautious brands kept a tight reign on marketing budgets, according to the latest data from the Advertising Association and Warc.
The Secret Marketer realises the importance of having time to think
David CoveneyLast week was quite a week – firstly I ‘appeared’ on stage at Marketing Week Live. When I say appeared, that is a slight play on words, as I was actually back stage being filmed via a very blurry lens so that my image was streamed live on stage but in such a way that […]
Cool for kids
Morag Cuddeford-JonesWhat makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week.
Mark Ritson: Olympic sponsors stuck in the slow lane
Mark RitsonTerminal 5 at Heathrow Airport, for those who have not passed through it recently, has become completely Olympified. I just invented that verb and, until the London Organising Committee of the Olympic and Paralympic Games (Locog) brand police make Marketing Week redact, I intend to get my money’s worth out of it. To Olympify something means to overtly and excessively promote the Olympics to the detriment of all and sundry.
How a tyre brand raises its profile
Michael BarnettHolding the right to supply all Formular 1 tyres puts Pirelli in pole position when it comes to brand profile. But sport is not the only way the premium end of the market raises awareness of their road products.
YouView: a marketer’s guide
Lara O'ReillyMarketing Week answers marketers’ questions on how they might leverage YouView following its consumer launch this month.
Virgin names first tube Wi-Fi advertisers
Seb JosephVirgin Media, the wi-fi provider for the London Underground network, has announced Renault and eBay as the service’s debut advertisers.
O2 and Nike ready ‘massive’ campaign for sports app
Russell ParsonsO2 will launch a “massive” campaign to back the launch of “Priority Sports”, its loyalty initiative developed with Nike, next month.
Major YouView marketing push for autumn
Lara O'ReillyYouView is planning a major above the line marketing push this autumn, positioning the service as “extraordinary TV for everyone”.
New BBC director general must continue focus on research
Lucy HandleyIt is crunch time for the BBC, with the announcement of its new director general today: George Entwistle, currently director of BBC Vision, will take up the role after the Paralympic Games have finished.
Bedding in culture
Josie AllchinWhy helping your customers feel clever is good for your brand – read the cover feature here Find out how Auchentoshan whisky reflects its provenance and heritage in its marketing activity Thinking digital: how you can engage consumers through cultural venues Distinctive, cutting-edge design is integral to CitizenM, a hotel brand which opens on London’s […]