‘Sexual’ Lynx ad escapes ban
Lara O'ReillyUnilever deodorant brand Lynx has escaped censure from the ad regulator after complaints accused its TV spot promoting new variant Lynx Attract was too sexual.
Month: July 2012
Know your customers: case studies from BA, The Guardian and Milka
Josie AllchinInsight into how BA, The Guardian and Milka are using customer insight to stay ahead of the marketing game.
Argos to extend alien family ad concept
Rosie BakerArgos is planning to ramp up the ways it uses the family of blue alien brand characters across more areas of the business, as it prepares to launch the latest TV ad in the campaign.
In a crisis, DM is the answer
Russell ParsonsDirect marketing can offer brands plenty – cost efficiency, impressive returns on investment and targeting opportunities few other channels could match – it is also the best way to limit long-term damage when your brand is facing a reputational hit.
Honda partners with Bond Skyfall
Rosie BakerHonda is to launch a marketing campaign to exploit its first partnership with the James Bond for the upcoming film Skyfall, starring Daniel Craig.
Telegraph to push digital content on tube
Lara O'ReillyThe Daily Telegraph is to take advantage of the recently installed WiFi on the London Underground by placing digital display ads in stations to promote its rolling Olympics coverage.
Mark Ritson says ‘vanilla’ brands will never be loved
Josie AllchinBranding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Unilever launches Magnum pop-up
Rosie BakerUnilever is launching a pop-up ‘Pleasure Lounge’ for its ice cream brand Magnum at Westfield Stratford in a bid to take advantage of the increased footfall expected at the shopping centre during the Olympics.
The Secret Marketer shares his insights at MW Live
Josie AllchinMarketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.
Gov’t to ease red-tape around pop-ups
Rosie BakerBrands will be able to open pop-up shops quicker following Government proposals to cut red tape in response to Mary Portas’s report into the state of the UK high streets.
Lexus looks to digital platforms to capture customers
Josie AllchinLearn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
Econsultancy outlines the key digital trends at MWL 2012
Josie AllchinEconsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
KFC serves up degrees for staff
Rosie BakerKFC is attempting to improve its image as an employer by introducing an honours degree course that combines its in-house training with a university business management course.
Work still needed to lose the junk tag
Russell ParsonsThere is an episode of 90s US sitcom juggernaut Seinfeld where hapless neighbour of the titular star, Kramer, launches a crusade to rid his life of mail. So incensed is he about receiving catalogues from retailer Pottery Barn that he goes to rather extreme lengths to “stop the mail” including bricking his letter box.
Brands to place greater marketing focus on PR
Seb JosephThe decision by AOL, Nintendo and TopShop to hire PR professionals to lead their marketing efforts reflects the changing nature of brand management in the social media age.