Mamas and Papas to offer expert baby advice
Rosie BakerBaby wear retailer Mamas and Papas is seeking to position itself as a hub for expert parenting advice as it looks to improve the services it offers customers alongside its product range.
Month: July 2012
Sponsors deny Olympic ticket row claims
Seb JosephProcter & Gamble, Coca-Cola, Cadbury and Visa are among several Olympic sponsors that have sought to distance themselves from the fiasco that has seen widespread public anger at television pictures showing hundreds of the best seats at supposedly sold-out events left unoccupied.
Brands could be forced to release more data
Russell ParsonsThe Government wants to force companies to allow consumers instant digital access to the information collected for marketing purposes under proposals to accelerate progress of its midata initiative.
General Motors ousts CMO
Lara O'ReillyGeneral Motors’ chief marketing officer Joel Ewanick has been ousted after just two years at the company having “failed to meet its expectations”.
Q&A: Amanda Newman M&S Bank
Rosie BakerMarketing Week talks to Amanda Newman, marketing director of Marks & Spencer Bank about the brand and marketing strategy for the soon-to-launch retail bank.
Mobile is the epicentre of Facebook’s future
Lara O'ReillyDespite forking out mega bucks on acquiring app-related companies and rolling out new ad formats, mobile continues to dog Facebook’s long-term financial viability.
On track for a piece of the in-store action
Maeve HoseaBrands are scoring points at the point of sale for this summer’s London 2012 Olympics. Maeve Hosea picks out the more memorable ways sponsors are activating sponsorship in-store.
McDonald’s: ‘we must do a better job talking about food quality’
Rosie BakerMcDonald’s needs to improve the way it talks about the quality of its food to counter the negative perceptions that continue to dog the company’s reputation, according to its global brand chief Kevin Newell.
Sponsors ready for Olympics Opening
Seb JosephSponsors have marked the day of the Olympic Opening Ceremony by ramping up their marketing to tap into growing excitement around the Games.
P&G to run post-Olympics Capital Clean Up
Rosie BakerProcter & Gamble is planning to host a second Capital Clean Up campaign after the Olympic Games.
Specsavers strings up Olympic officials
Lara O'ReillySpecsavers has lampooned Olympics staff who mixed up the North and South Korean flags in one of the Games’ opening football matches earlier this week in its latest press ad.
Facebook’s debut results disappoint
Lara O'ReillyFacebook’s shares have plummeted to a record low after its first financial report since going public failed to convince investors it can turnaround a slowdown in growth in its advertising revenues.
Brands launch backlash against brand police
Seb JosephBrewdog has become the latest brand to try and provoke Olympic chiefs into action by launching a limited edition ‘Olympic beer’ that it claims is “laced with performance enhancing ingredients”.
Coke launches sustainability ad series
Lara O'ReillyCoca-Cola has launched a campaign highlighting its health and sustainability credentials in an effort to ward off ongoing criticism of its sponsorship of the London 2012 Olympic Games.
McDonald’s adds QR codes for Olympics
Rosie BakerMcDonald’s is to put QR codes on all food packaging sold at its Olympics Park venue during the Games to give customers access to nutritional information about its products, one of a number of innovations unveiled today (26 July) on the eve of the start of the Olympics.