Nationwide could become the latest financial institution to suffer damage to its brand following a technical hitch, just weeks after it launched a major brand campaign to convince customers of banks to switch accounts to the building society.
Olympic chiefs have dropped their attempts to have Paddy Power’s outdoor ambush marketing campaign removed from sites around London, but have vowed to “closely monitor the situation.”
Unilever says increased marketing spend in growing emerging markets helped lift sales in the second quarter, offsetting “sluggish” growth in Europe and the US.
ITV has confirmed analysts’ estimates that advertising revenue is set to drop as much as 11% during the Olympic period as viewers flock to the BBC and non-sponsors hold off activity.
Olympic sponsor is launching what it claims is its biggest ever print campaign after signing a £2m deal with Metro that will see Team GB athletes appear on the covers of the free newspaper throughout the Games.
BSkyB has said a more efficient approach to marketing, product-specific campaigns and a focus on customer service helped drive the company’s record profits in the last financial year.
Brazil has vowed to make the 2016 Olympic Games in Rio “better than London” as its tourism board launches a global advertising campaign to exploit the country’s hosting of the tournament and the 2014 World Cup.
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Marketing Week delves into the latest Olympic activity to bring you news, views and observations from London 2012. What Olympic marketing has grabbed your eye? Let us know in the comments below.
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