Health company signs up Sir Steve Redgrave
Branwell JohnsonConsumer health products company Actegy Health is planning a big push of its product line starting with a campaign featuring Olympian Sir Steve Redgrave to promote its new Revitive device.
Month: July 2012
Nike launches ‘London’ campaign
Russell ParsonsNike has unveiled a campaign featuring amateur athletes “finding their greatness” in places called London across the world, activity that is likely to raise eyebrows at official Olympic sponsor and fierce rival Adidas.
P&G unveils branded services for Olympians
Russell ParsonsP&G has unveiled a range of branded services on offer to the families of Olympians visiting London during the Games.
Paddy Power incurs wrath of Olympic chiefs
Seb JosephOlympic chiefs have forced Paddy Power to take down a billboard campaign for breaching branding laws, a move that has prompted the controversial advertiser to seek out a court order against Locog.
Mobile is the name of the game
Lucy HandleyRetailers are seeing an increase in people shopping via their smartphones, three-year-olds are using iPads and Google says it has a mobile-first strategy – not even a digital-first one.
Yahoo! launches major sport-themed campaign
Lara O'ReillyYahoo! is set to run its first major multi channel advertising activity since its 2009 “It’s You” campaign, as it looks to promote its online coverage of this summer’s sporting events.
Chevrolet adds Liverpool to sponsorship roster
Russell ParsonsChevrolet has signed a deal to become Liverpool FC’s first automotive sponsor, its second partnership with a Premier League club in three months.
Skype appoints global marketing head
Lara O'ReillySkype has appointed former Yahoo! CMO Elisa Steele as its first global marketing lead since Microsoft acquired the company last year.
Virgin Media’s Usain Bolt TV spot banned
Seb JosephVirgin Media has been banned from running a TV spot starring Olympic hopeful Usain Bolt telling viewers to “say bye-bye buffering” after rival BT complained the the claim was misleading.
KFC owner to extend degree scheme
Rosie BakerKFC owner Yum! Brands is looking to introduce honours degrees for its Pizza Hut and Taco Bell brands following the launch of degree qualifications for UK staff at KFC.
Clintons introduces first loyalty card
Rosie BakerClintons is to introduce its first loyalty scheme as part of an overhaul of its brand and marketing activity following the company’s administration in May.
Co-op mulls new strapline
Rosie BakerThe Co-operative Group is trialling a new strapline for its food business that could potentially replace the long-running “Good with Food” line it currently uses.
Call of Duty ad shot down by ASA
Lara O'ReillyA TV ad for computer game Call of Duty: Modern Warfare 3, that featured violent scenes of cities under armed attack has been banned by the advertising watchdog for being “harmful and offensive” to younger viewers.
Making the customer journey a seamless experience
Marketing WeekShopper marketing is about making the customer journey as smooth as possible as they journey through the multitude of shopping channels. Morag Cuddeford Jones discovers how brands are using insight to deliver this.
What’s the big idea behind the story of your brand?
Richard MaddenYour company’s own story must be big enough to inspire people to tell each other more stories about your brand.