The Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]
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Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Wells and Young’s Brewing Company has appointed former Nestle marketer Phil Toms to the new post of director of brands to oversee a planned flurry of marketing activity for brands such as Estrella Damm and Wells Bombardier.
Sony Computer Entertainment (SCE), which operates the PlayStation brand, has elevated the role of the top UK marketer as part of a wider management restructure.
Domino’s is prepping a TV and digital marketing campaign to promote its Gourmet pizza range, as part of its efforts to widen its customer base.
Olympic sponsors will cherry-pick data to show they got what they wanted from their investment. But it’s hard to believe they wouldn’t get better results spending their money elsewhere.
AOL is planning to “scale up” the marketing around its stable of brands like the Huffington Post and TechCrunch to turn around its fortunes, after its top marketer admitted that the business’s marcomms has “lost its mojo.”
O2 is ending its 10 year sponsorship of Arsenal Football Club as it looks to concentrate its efforts on rugby, its Academy venues and the newly-launched Priority Sports initiative.
Kellogg’s is overhauling the data strategy used for planning its digital campaigns, a move the company hopes will boost the effectiveness of its on and offline marketing activity.
Discovery Networks International is to launch its first social TV app, integrating Facebook and Twitter with its programming as it looks to boost engagement with its brands and encourage viewers to share its content.
Tesco is hoping to boost grocery sales with a petrol promotion that offers customers up to 50p off a litre, in a move that ties discounts on fuel with purchases of specific brands such as Heinz and Nescafe.
International Olympic Committee (IOC) president Jacques Rogge has called for a “common sense” approach to protecting the exclusivity rights of London 2012 sponsors adding that spectators would not be banned from wearing clothing brandishing the logos of non-sponsors.
Sponsors and backers of Bradley Wiggins and the team he rides for have launched a marketing blitz to exploit the popularity of the cyclist, who yesterday (22 July) became the first ever British winner of the Tour De France.
Amazon is to open a research and development hub in London to work on building new digital TV and film services as it looks to better compete with rivals such as Netflix and Sky’s Now TV.