Yahoo! names Google’s Mayer as CEO
Seb JosephYahoo! has poached former Google engineer Marissa Mayer as its new chief executive, its third this year, to turn around its online business.
Month: July 2012
Apple ordered to run Samsung ads
Lara O'ReillyApple has been ordered by a UK judge to publish advertisements in British newspapers and on its UK website stating that Samsung did not copy its design for the iPad, according to a report.
BFI to use digital to tap into film fans
Lara O'ReillyFilm charity BFI is to launch new products across digital and social media to raise awareness of its work and address perceptions about its image.
Co-op to buy 632 Lloyds branches
Russell ParsonsThe Co-operative Bank has agreed to buy 632 Lloyds TSB and Cheltenham and Gloucester branches, a move it claims is the “biggest shake-up in high street banking in a generation”.
Pernod Ricard outlines digital plan for tequila
Seb JosephPernod Ricard has outlined a long-term global strategy for its Olmeca Tequila brand in a bid to get consumers to think of tequila as something to be enjoyed, not something to get drunk with.
Asics accelerates UK expansion plan
Seb JosephJapanese sportswear manufacturer Asics is looking to bolster its retail footprint in the UK as it prepares to open its European flagship store in central London.
Games marketing fails to shift football tickets
Seb JosephOlympic chiefs have failed to shift one million tickets for the London 2012 football tournament despite launching a heavyweight marketing drive earlier this year to drum up interest in the event.
P&G unveils final pre-Olympic push
Seb JosephProcter & Gamble is to ramp up the “intensity” of its Olympic marketing push with a campaign that features junior athletes and a raft of brand-led activity in the run up to and during the Games.
Stephen Fry stars in Virgin Media TiVo spot
Seb JosephVirgin Media is rolling out a multimillion kung-fu-themed advertising campaign starring Stephen Fry and Sir Richard Branson as the company looks to demonstrate the “lightning” speed of its Tivo service’s search functionality.
GSK launches first corporate campaign
Seb JosephOlympic sponsor GlaxoSmithKline (GSK) is unveiling its first UK corporate campaign to promote the role that anti-doping science will play in making the London 2012 Games the fairest possible.
MPs call for ‘serious examination’ of alcohol ad ban
Russell ParsonsMPs have called for a “serious examination” of a ban on alcohol ads on television or in cinemas in a series of measures aimed at tackling misuse.
Now it’s time for mobile RTB ads
Steve HemsleyAlthough real-time bidding has transformed online advertising, major brands are still nervous about using the buying technology for mobile platforms. Steve Hemsley looks at the opportunities and challenges facing mobile RTB.
Mobile plays lead role in growth of gaming
Michael BarnettThe number of gamers playing on mobile devices is growing so rapidly that it is now the fastest-growing gaming platform, according to research seen by Marketing Week. Michael Barnett discovers why this is good news for advertisers.
Secret Marketer: One plus one doesn’t make three
David CoveneyI was recently invited back to my old university to hear a speech by the CEO of a leading pharma business about how he, a fellow alumnus, had moved from spotty-faced teenager to head one of the most successful companies in the country. Apart from the CV-envy I tried to stifle I was fascinated by […]
Mark Ritson: Sponsorship – what lies behind the choices of Barclays and Rolex?
Mark RitsonWe all know the theory behind sponsorship. For strategic reasons a brand seeks out an event, team or individual and offers them a financial incentive to allow the brand in question to associate itself with their chosen partner.