Britvic has unveiled details of its Fruit Shoots reassurance campaign designed to tell parents that it has dealt with the faulty bottles that prompted a recall last month and the children’s drinks are now back on sale.
Lucy Handley is Marketing Week’s deputy features editor and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Swarovski is launching a global social media campaign to support the launch of its latest jewellery collection and build its social media following.
Apple has won another victory over Samsung after a study showed that perception of the South Korean brand has plummeted since a US court ruled last week it had copied some of Apple’s smartphone designs.
Acer has become the latest in a raft of tech brands that appear to be finally waking up to the Apple way of marketing – but this trend may well be emerging around five years too late.
RNIB has slammed Paralympics sponsor Visa for failing to provide “talking cash machine” facilities for blind people at the Olympic Park.
PC and Laptop maker Acer has appointed Michael Birkin as its chief marketing officer with a brief to make it become a “marketing-oriented” company as it looks to regain the market share it has lost to HP, Lenovo and Dell.
Marketing Week speaks to Pernod Ricard’s managing director for brands Thierry Billot about exploiting the opportunities in emerging markets, the challenge of pushing its “premiumisation” strategy in a UK market in recession and the importance of promoting responsible drinking.
Pernod Ricard is using mobile marketing to target consumers with point of purchase promotions in a bid to be “front and centre” when consumers are buying drinks in pubs, clubs and shops.
Retailers Ann Summers and Victoria’s Secret are turning to digital marketing and in-store technology to make lingerie shopping more interactive.
Twitter has aped Facebook by badging the developers that best use its data and has configured its own advertising products to help brands “flourish” on the platform.
Trinity Mirror, publisher of the Mirror, the People and more than 130 regional newspapers, has appointed former HMV boss Simon Fox as its chief executive.
Google+ is testing new features that could see it extending into a social network for workplaces, to put it head to head against services such as Microsoft’s Yammer and Salesforce’s Chatter.
September marks a year since the launch of Google+. Brands have been able to join since November and the social network has been steadily growing in size. Not everyone is convinced of its worth but the visual features on the platform are perfect for retailers looking to engage with their consumers.