Month: August 2012

Consumers need more than a nudge

Lucy Handley

Lucy Handley is Marketing Week’s deputy features editor and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.

Samsung brand image slumps after US ruling

Samsung Note

Apple has won another victory over Samsung after a study showed that perception of the South Korean brand has plummeted since a US court ruled last week it had copied some of Apple’s smartphone designs.

Q&A: Thierry Billot, Pernod Ricard

jameson

Marketing Week speaks to Pernod Ricard’s managing director for brands Thierry Billot about exploiting the opportunities in emerging markets, the challenge of pushing its “premiumisation” strategy in a UK market in recession and the importance of promoting responsible drinking.

Latest from Marketing Week