Just how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Scout London is to introduce a raft of new features to its website, a move that follows the title’s decision to suspend production of its print edition following TIme Out’s decision to go free later this year.
Online performance advertising network Miva Media has been acquired by Adknowledge. The purchase is of the media division of Miva Inc, including the Miva, Findwhat.com and Espotting brands. Miva Direct will continue to be owned and operated by Miva Inc. Scott Lynn, CEO of Adknowledge, said, “We believe that combining the scale and technology of […]
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.