Just how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Scout London is to introduce a raft of new features to its website, a move that follows the title’s decision to suspend production of its print edition following TIme Out’s decision to go free later this year.
Online performance advertising network Miva Media has been acquired by Adknowledge. The purchase is of the media division of Miva Inc, including the Miva, Findwhat.com and Espotting brands. Miva Direct will continue to be owned and operated by Miva Inc. Scott Lynn, CEO of Adknowledge, said, “We believe that combining the scale and technology of […]