Mail launches mobile commerce app

Daily Mail readers will soon be able to use smartphones to buy products from their newspaper’s pages in what is thought to be the first mobile commerce service of its kind.

Mail app

The paper uses an app called Simply Tap from Mobile Money Network (MMN) to sell its products.

Readers download the app onto their phone and can buy products including music, film and books from the Mail’s newspapers and web site, and a dedicated ‘Mail shop’ within the app. Initially, readers enter unique product code before buying but will soon be able to use image-recognition technology that uses a phone’s camera to recognise a product in an ad.

The mobile-commerce service was launched by MMN, which supplies mobile services for retailers and whose non-executive chairman is Stuart Rose, the former chief executive of Marks & Spencer.

The ‘Mail shop mobile checkout app’ is available now in the Apple App Store and Google Play.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here