Beastie Boy bans brand Sabotage

The late Beastie Boy member Adam Yauch ensured his ban on the rap band’s music being used in advertising will continue after his death by writing it into his will.

Adam Yauch

Yauch, who died of cancer earlier this year, used his will to prevent marketers from ever gaining access to his music, image, name of any other part of his considerable creative legacy.

The will was filed a New York Court earlier this week. It states: “…in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.”

The phrase “or any music or any artistic property created by me” was a handwritten addition, according to Rolling Stone magazine, which has seen the document.

Yauch founded the Beastie Boys with fellow rappers Ad-Rock and Mike D in the 80s, and enjoyed a number of enduring international hits, including Fight for Your Right (to Party).

Advertisers such as Apple have used images of dead famous people in campaigns. The technology giant’s 1997 Think Different campaign featured John Lennon, Martin Luther King Jr and Gandhi, for example.

This week also saw Ad-Rock and Mike D take legal action against US energy drink company Monster over allegations it has been using Beastie Boys tracks in a promotional video and downloadable audio file without their permission.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here