Team GB cover Queen for Adidas

Olympic medallists Sir Chris Hoy, Victoria Pendleton and Jessica Ennis are among the stars from Team GB covering Queen’s “Don’t Stop Me Now” in a celebratory online video created by Adidas.

The Olympic sponsor launched the video, which also features David Beckham and other members of Team GB miming and dancing along to the song, on YouTube today (13 August) as part of its “Take the Stage” activity.

Adidas has now declared the stage has been “taken” in its latest marketing activity following the success of the Games and Team GB, which amounted a medal haul of 29 golds, 17 silvers and 19 bronzes.

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