Volvo to crowdsource car designs

Volvo has launched a Facebook app that asks drivers to reveal how they use the space inside their cars in a bid to design more personalised vehicles.

VolvoImage

The You Inside app allows fans to upload images of items they keep inside their cars along with basic information about the vehicle and their lifestyle.

Volvo will then analyse the information and send fans a personality profile based on what the inside of their car says about them.

It hopes to use the data gleaned from the app to drive new innovations and create vehicles that are deigned around people.

Jesper Andreasson, senior manager social media at Volvo, says: “We constantly want to learn more about our customers in order to make better cars – and hopefully this Facebook experiment will inspire new Volvo innovations.

“This app exemplifies how consumers insights and customer involvement is at the heart of our brand.”

The trial comes just months after Volvo created a new global social media director media role as part of a strategy to more closely align digital, online and social PR activity with its global marketing strategy. Link

Volvo overhauled its brand strategy last year to make its car design processes and marketing more “human-oriented.”

Car brands are increasingly turning to social media to drive long-term engagement in a sector that sees infrequent purchases. In April, Citroen launched a Facebook app to design what it claims will be the first crowdsourced car in the UK, while both Peugeot and Honda are readying initiatives to involve consumers in the future directions of their brands.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here