Brands warm up for Premier League start

Lucozade, Nike and ESPN are readying campaigns to exploit interest in the start of the Barclays Premier League.

PremierLeagueWinners

Both brands are launching season-long campaigns tomorrow (18 August) to mark the start of the 21st season of the UK’s top-tier football competition.

Premier League sponsor Lucozade is launching a campaign to promote its new brand Lucozade Sport Elite, which it claims has been developed to the players “nutritional needs”. The brand will replace Lucozade Sport as the official drink of the Premier League and will be supported by an outdoor push as well as branding around stadiums on match-days.

Fellow sponsor Nike is launching outdoor, social media and PR activity to push its football ranges.

Additionally, the sports brand has teamed up with the Premier League to promote its Maxim Ball. The push is part of Nike’s ‘My Time is Now’ football campaign, which features players such as Manchester United striker Wayne Rooney and Real Madrid midfielder Cristiano Ronaldo.

Elsewhere, broadcaster ESPN is launching its ‘We Speak Your Sport’ to promote its coverage of the new season. The campaign will run in TV, press, online and outdoor throughout August and September as well as across Sky Sports channels.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here