Brands warm up for Premier League start

Lucozade, Nike and ESPN are readying campaigns to exploit interest in the start of the Barclays Premier League.


Both brands are launching season-long campaigns tomorrow (18 August) to mark the start of the 21st season of the UK’s top-tier football competition.

Premier League sponsor Lucozade is launching a campaign to promote its new brand Lucozade Sport Elite, which it claims has been developed to the players “nutritional needs”. The brand will replace Lucozade Sport as the official drink of the Premier League and will be supported by an outdoor push as well as branding around stadiums on match-days.

Fellow sponsor Nike is launching outdoor, social media and PR activity to push its football ranges.

Additionally, the sports brand has teamed up with the Premier League to promote its Maxim Ball. The push is part of Nike’s ‘My Time is Now’ football campaign, which features players such as Manchester United striker Wayne Rooney and Real Madrid midfielder Cristiano Ronaldo.

Elsewhere, broadcaster ESPN is launching its ‘We Speak Your Sport’ to promote its coverage of the new season. The campaign will run in TV, press, online and outdoor throughout August and September as well as across Sky Sports channels.

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