John Lewis lifted by Olympics

John Lewis says that the Olympic feelgood factor that swept the nation last week helped boost sales by 14.9 per cent.

John Lewis

The retailer, which was the official department store partner of London 2012, says weekend celebrations following Team GB’s Gold medal rush boosted sales to £60.75m in the second week of the Games.

The performance was London-weighted as its Croydon and London Oxford Street stores registered the highest year on year increases at 50 per cent and 18.9 per cent respectively.

Sales of sports clothes received a boost and increased 177.7 per cent while John Lewis’ range of London 2012 merchandise was “a huge success”, it claims.

Fashion sales increased 18.9 per cent while sales of homewares was up 7 per cent. Online sales increased 36.4 per cent compared with the same week last year.

Sister chain Waitrose, saw a similar sales fillip with a 12 per cent increase in sales. Champagne sales increased 35 per cent and sparkling wine rose 78 per cent as shoppers looked to celebrate Team GB’s sporting heroes.

Sales of ready meals (up 11 per cent) and online shopping (up 54.4 per cent) were also boosted by sports fans staying at home to watch the Games.

The figures follow an unexpected rise in retail sales in July, according to the Office of National Statistics. It reported yesterday (16 August) that sales volumes rose by 0.3 per cent when a fall was expected. The ONS also revised its June figures upwards to a 0.8 per cent rise from 0.1 per cent.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here