Jack Bauer resurrected for Acer ad

Acer has resurrected 24’s Jack Bauer character to promote its range of Aspire Ultrabooks in its latest TV ad.

https://www.youtube.com/watch?v=5zemXwxg8Og

The parody ad sees Kiefer Sutherland, as Bauer, creating cupcakes.

The campaign, created by Mother, breaks today (20 August) in the UK, Germany, France and Russia. It includes cinema, TV and print activity.

Acer’s global brand director Maarten Schellekens says the ad is the first in a series that takes well known characters and explores activities “beyond their limits”.

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