Nuts moves into holiday market

Lads’ magazine Nuts has announced it is to start selling branded package holidays after seeing its circulation dip by over 20% in the latest official figures – the largest fall in a lacklustre sector.

NutsTravel

Nuts Great Escapes, which will be run in partnership with The Stag Company, is designed to offer lad package breaks ‘to the masses’ usually reserved for grooms-to-be and their mates.

The ‘fun and adrenaline-fuelled’ holidays will be promoted via the magazine and a microsite which launches tomorrow. Destinations will include popular resorts at home and abroad.

Themed packages will also be launched based on activities including dodge ball, casino entry, football tickets, boat parties, and VIP night club experiences.

The move is the latest attempt at brand expansion by Nuts publisher IPC. Nuts TV was taken off air after only two years in 2009.

The title re-launched a year ago with a print, outdoor and online ads positioning it as the title of choice for unde-pressure young men looking for humour and a laugh in a bid to arrest declining sales.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here