Nuts moves into holiday market

Lads’ magazine Nuts has announced it is to start selling branded package holidays after seeing its circulation dip by over 20% in the latest official figures – the largest fall in a lacklustre sector.


Nuts Great Escapes, which will be run in partnership with The Stag Company, is designed to offer lad package breaks ‘to the masses’ usually reserved for grooms-to-be and their mates.

The ‘fun and adrenaline-fuelled’ holidays will be promoted via the magazine and a microsite which launches tomorrow. Destinations will include popular resorts at home and abroad.

Themed packages will also be launched based on activities including dodge ball, casino entry, football tickets, boat parties, and VIP night club experiences.

The move is the latest attempt at brand expansion by Nuts publisher IPC. Nuts TV was taken off air after only two years in 2009.

The title re-launched a year ago with a print, outdoor and online ads positioning it as the title of choice for unde-pressure young men looking for humour and a laugh in a bid to arrest declining sales.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here